Let’s elevate Canada’s Food System, together.

Canadians deserve balanced, evidence-based information about their food, everything from before the gate to beyond the plate. Our initiative delivers this information with a clear message that focuses on the necessary innovation behind Canada’s Food System that allows us to feed Canadians reliably and safely every day.

Canada’s Food System is shaping the future, from precision farming and climate-smart solutions to food safety advancements and new frontiers in sustainability. By highlighting innovations and those involved at every stage of the value chain, including you, we can bring greater visibility to our sector and reestablish our food system as a core Canadian value.

Your support also opens key conversations with influential decision-makers and empowers you to amplify your hard work while fostering an understanding and connection to Canada’s Food System under a message that unites all parts of the sector.

The decision to use the term ‘Canada’s Food System’ is rooted in research and message testing. Studies have shown that this term resonates more strongly than alternatives with both the public and policymakers. Unlike sector-specific terminology, ‘Canada’s Food System’ conveys a broad, inclusive concept encompassing the entire food value chain—from farmers and processors to retailers and consumers—reinforcing its role as an integrated, national asset.

Public sentiment research has indicated that Canadians respond more positively to language that emphasizes collective responsibility and national identity. ‘Canada’s Food System’ naturally aligns with growing pro-Canada sentiment, particularly in light of recent trade tensions and economic shifts. It frames food production, sustainability, and innovation as shared priorities, making it easier to foster a movement rather than a momentary campaign.

Consistency in terminology is critical as we work to elevate Canada’s Food System to the same level of importance in the public’s mind as the healthcare system and the education system. Just as these systems are recognized as essential pillars of Canadian society, we must ensure that the food system is understood as equally foundational to the country’s well-being, security, and future prosperity. Establishing and reinforcing a consistent, familiar term helps drive this recognition and positions Canada’s Food System as a national priority.